Record actual store observations. Be prepared to identify the locations you visited. Do not claim frequent visits unless that reflects your experience. A single TPR observation does not prove a year-round promotion.
Store visit log
Competitor & TPR observations
Capture the observed price and TPR status, not assumptions about the promotional duration.
Category insights
Look for missing sizes, flavors, price tiers, dietary options, or a gap between value and premium products. Example: “Few mid-priced choices in the 12–16 oz range.”
Look for brands with many facings, eye-level positioning, difficult-to-find items, or inconsistent shelf organization.
Look for out-of-stocks, missing shelf tags, incorrect prices, secondary displays, or differences between locations. Example: “Promotional display present in Store 12 but not Store 18.”
Count products with TPR tags versus total comparable products; record regular and TPR prices, and repeat visits. Example question: “Every time I’m in your stores, I notice many items on TPR. Is that driven by your category strategy or manufacturers?” One visit cannot establish a 52-week TPR.
Pro: Pricing, Margin & TPR Strategy
Build scenarios using your own estimates. Retail gross margin = (retail price − wholesale cost) ÷ retail price. Gross profit is not net profit; these estimates exclude fees, shrink, taxes, and other costs.
If a competitor appears to run a 52-week TPR, treat that as a hypothesis until you verify it through repeated observations or the buyer.
Pro: Category Growth Plan
Example: Add a mid-tier product to fill an observed assortment gap, subject to buyer sales data.
Ask about category velocity, gross profit dollars, shrink, promotional funding, and shopper demand.
Buyer meeting preparation
Suggested language should be edited to reflect actual visits. Buyer may ask for exact store locations.
Save, resume & print
Choose the .json file you downloaded from RAMP Core or Pro. You do not need Notepad or Word.